It is possible to experience every object, natural or man-made, aesthetically. We do this when we just look at it (or listen to it) without relating it, intellectually or emotionally, to anything outside itself. When a man looks at a tree from the point of view of a carpenter, he will associate it with various uses to which he might put the wood; and when he looks at it from the point of view of an ornithologist, he will associate it with the birds that might nest in it. When a man at a horse race watches the animal on which he has put his money, he will associated its performance with his desire that it may win. Only he who simply abandons himself to the object of his perception will experience it aesthetically.
— Erwin Panofsky
Seeing is forgetting the name of the thing one sees.
— Robert Irwin